About Us

South Africa's Favourite Baby Store

Our Story

Shugulu 

Pronounced

Shoe-goo-loo

 

You might find the name strange 😉 or super cute.. 😅

Either way here is the background story to the name to apease your curiosity..

I gave birth in January 2020 to a precious baby boy Alhamdulillah. He was the first grandchild on my inlaws side and as you can imagine they were overjoyed.

We stayed with them For 6 weeks during the Lockdown, my baby was 3 months old at the time.
As they spent time with him, his Dada (paternal grandfather) developed a pet name for him.

We called him many things but this pet name dada had especially for him and he called him this often..
And it stuck 😄
If you haven’t guessed what it is yet,
Its Shugulu ❤

So, while were were trying to come up with a unique name for our new small business, we thought why not this,it’s unique, and has a story behind it.
And involves our little son, the reason and motivation behind starting the business.

Our little Shugulu. 🥰

For others reading it it might seem a tad bit strange..
But for us its the perfect name for this business..

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